I first had Activia when I was in Switzerland as an Aupair. I got sick on the plane ride back from Egypt, for about two weeks I would get random stomachaches. So my boss suggested I try their Activia yogurt. Wow, tasty! Who knew!? You know how yogurt can have that flavor in it that just makes it taste...well like yogurt? Like almost a bad after taste, but not even just after, but during. If that makes sense. Activia doesn't have that flavor. It is a very tasty yogurt. I have only eaten the strawberry flavor, but I am sure they are all good. I still buy it because not only do I like the taste, but I like the size. A good amount of yogurt, not too much. And of course it is known for helping your digestive system, so there is another bonus. So if you need a new yogurt, try this brand. It's not JUST for old people which the commercials seem to emphasize.